by KarynZ | Jul 8, 2024 | Thought Leadership
Most software companies struggle to define a business strategy that matches what their customers are really looking for – but it doesn’t have to be that way.
It’s time to change our thinking, and our approach.
We’re thrilled to announce a new family of services designed to help you break through endless design cycles and shift to a culture of data-driven decision making to design products that keep your customers wanting more:
Fractional Design and Innovation Leadership.
by KarynZ | May 9, 2024 | Thought Leadership
In the light of the shift that’s taken place since the beginning of UX from designing software-like interactions on the web to building web-based software and services, and seeing the impact these have on the wider world, it’s time to update the elements of User Experience to include a new element: systems.
by KarynZ | Apr 16, 2024 | Thought Leadership
Recently, I’ve encountered a wave of skepticism from senior leaders in product development circles. They’re posing some tough questions: Why invest more in UX? What’s the value of UX? Can’t product managers handle research? Why can’t product managers do the research? Yet, amidst these “anti-UX” questions I’m seeing and experiencing a completely different on-the-ground reality: product teams champion UX. They see both the tactical and strategic value of a solid UX practice. In this article, I’ll dive into why that gap exists, how to bridge it and how to respond to the “anti-UX” questions in a meaningful way using a systems-based approach. If you’re navigating the challenges of trying to deliver a complex product or argue for the value of UX, let’s connect to explore the power of a systems-based approach in driving product success.
by KarynZ | Jul 2, 2023 | Thought Leadership
You are the product manager’s product manager. You are smart and effective and crush problems daily. You hit your numbers. You get shit done! But now leadership adds to the pressure, “we need an innovation that is going to make our customers [investors,...
by KarynZ | Nov 18, 2020 | Thought Leadership
You can see the negative turbulence on the horizon. You know you need to do something, but right now, you and your team can’t seem to generate anything fresh or useful. You are in a brainstorming rut, and the pressure is mounting. Faced with this pressure,...
by KarynZ | Nov 18, 2020 | Thought Leadership
Talking to product managers about doing “design research” is a little like lecturing your kid about doing homework: eyes glaze over, focus shifts, the body language closes up. But it’s conversation product managers need to engage in, according to the 2018 State of...
