by KarynZ | Dec 21, 2020 | Process
Test before you launch You never get a second chance to make a great first impression. Before your product goes out in the world, you need to be sure there are no usability issues, that things work as you expect them to. Usability testing is a great way to do that....
by KarynZ | Dec 21, 2020 | Process
Great Visual Design Can Shift Your App’s Experience From Ho-Hum to Oh-Wow. The visual design is the last layer of the design work. It is the part that brings the structure and interaction design to life. It is the most expressive part of the design process. It...
by KarynZ | Nov 23, 2020 | Process
Wireframes are the meat of the design sandwich When most people think about an app’s design, they think about colours, fonts and images. And truly, that is part of the design. But only part. Let’s call it the top slice of bread. The bottom slice of bread...
by KarynZ | Nov 23, 2020 | Process
Create a System Map to get where you’re going Back when the internet was young and more about content than functionality, we talked about Information Architecture and created site maps. Site maps diagrams showing all the pages on a site. They are still used...
by KarynZ | Oct 19, 2020 | Process
Future Proof YOur Digital Product – UX Research + Strategic Foresight As a product manager, director of product, even CEO, you may be thinking that getting through today, this week, maybe this month is enough. Why should you think about future-proofing? Because...
by KarynZ | Oct 15, 2020 | Process
“Strategy” is a loaded word. It is also often not articulated when it comes to digital products. On top of that, because we access digital products through websites, we often confuse a digital marketing strategy with a digital product strategy. While both...
