Case Studies

RC Pets (rcpets.com) – Innovating in Online Retailing

Key wins: A 29% increase in sales. Online sales accounted for more than 12% of total sales within just six months of launch, up from less than 2%. The sales team now uses the site as a key demonstration tool to drive new business, especially at trade shows.

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Consumer & Enterprise Software & Service – Innovating in the cloud

Key wins: We built a model showing exactly where the line between creepy and cool exists for this kind of SaaS. Our team created a clear set of privacy, guidelines marketing and product development. We identified features customers feel are “magical,” providing an innovation roadmap. The Challen

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Agricultural Land Commission (ALC) – Innovating in online government services

Key wins: We made the process of submitting land use applications crystal clear, including the restrictions and limitations on land use. Our team streamlined the application process for legitimate applications, while limiting the number of applications from speculators. We created a self-service mod

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Smart Devices – Innovating in Wearables

Key wins: We identified and corrected several critical user experience issues. Our client incorporated our insights and related recommendations about needing to find a clear niche, and the two new versions have enjoyed much higher user acceptance…and sales!

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