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We regularly publish articles about user-research-led innovation, generative research, creative problem-solving, innovation leadership and systems thinking. 

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Systems: The Sixth Element of User Experience

Systems: The Sixth Element of User Experience

In the light of the shift that’s taken place since the beginning of UX from designing software-like interactions on the web to building web-based software and services, and seeing the impact these have on the wider world, it’s time to update the elements of User Experience to include a new element: systems.

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A Systems Thinking Approach to Understanding the Value of UX

A Systems Thinking Approach to Understanding the Value of UX

Recently, I’ve encountered a wave of skepticism from senior leaders in product development circles. They’re posing some tough questions: Why invest more in UX? What’s the value of UX? Can’t product managers handle research? Why can’t product managers do the research? Yet, amidst these “anti-UX” questions I’m seeing and experiencing a completely different on-the-ground reality: product teams champion UX. They see both the tactical and strategic value of a solid UX practice. In this article, I’ll dive into why that gap exists, how to bridge it and how to respond to the “anti-UX” questions in a meaningful way using a systems-based approach. If you’re navigating the challenges of trying to deliver a complex product or argue for the value of UX, let’s connect to explore the power of a systems-based approach in driving product success.

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Unlock Your Potential With User-Research-Led Innovation

Unlock Your Potential With User-Research-Led Innovation

You are the product manager's product manager. You are smart and effective and crush problems daily. You hit your numbers. You get shit done! But now leadership adds to the pressure, "we need an innovation that is going to make our customers [investors, clients, shareholders, board members - fill in the blank] sit up." The reason might be slumping sales, competition, customer feedback or ChatGPT. Again, fill in the blank. Regardless of the cause, you now have another plate to spin.  So, what...

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Seven tactics to supercharge your idea generation

Seven tactics to supercharge your idea generation

You can see the negative turbulence on the horizon. You know you need to do something, but right now, you and your team can't seem to generate anything fresh or useful. You are in a brainstorming rut, and the pressure is mounting. Faced with this pressure, I've seen leaders take strange steps, including asking a psychic. However, there's no need to consult a mystic, you can take these seven simple steps, and you will supercharge your idea generation. #1 Establish a Team Too often, we try to...

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User research is a significant opportunity for differentiation

User research is a significant opportunity for differentiation

Talking to product managers about doing “design research” is a little like lecturing your kid about doing homework: eyes glaze over, focus shifts, the body language closes up. But it’s conversation product managers need to engage in, according to the 2018 State of Product Leadership study by Pendo and the Product Collective: More than 80% of PMs use surveys, followed by interviews and focus groups as the most popular ways to collect customer insight. Further, they found that very...

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Positive Turbulence Podcast

The Positive Turbulence Podcast is about innovation, creativity, leadership, and change. It is a product of AMI and is co-hosted by Karyn Zuidinga, NextWAVE Innovation founder and lead digital innovation strategist. Subscribe in all the usual places (Apple, Google, Spotify, etc.). 

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