by KarynZ | Jul 8, 2024 | Thought Leadership
Most software companies struggle to define a business strategy that matches what their customers are really looking for – but it doesn’t have to be that way.
It’s time to change our thinking, and our approach.
We’re thrilled to announce a new family of services designed to help you break through endless design cycles and shift to a culture of data-driven decision making to design products that keep your customers wanting more:
Fractional Design and Innovation Leadership.
by KarynZ | Jul 2, 2023 | Thought Leadership
You are the product manager’s product manager. You are smart and effective and crush problems daily. You hit your numbers. You get shit done! But now leadership adds to the pressure, “we need an innovation that is going to make our customers [investors,...
by KarynZ | Nov 18, 2020 | Thought Leadership
You can see the negative turbulence on the horizon. You know you need to do something, but right now, you and your team can’t seem to generate anything fresh or useful. You are in a brainstorming rut, and the pressure is mounting. Faced with this pressure,...
by KarynZ | Nov 18, 2020 | Thought Leadership
Talking to product managers about doing “design research” is a little like lecturing your kid about doing homework: eyes glaze over, focus shifts, the body language closes up. But it’s conversation product managers need to engage in, according to the 2018 State of...
by KarynZ | Nov 18, 2020 | Thought Leadership
In my journey through the world of digital product design and technology, I’ve seen that there are three ways innovation happens: The Hero Way – This is an amazingly charismatic and visionary leader (think Elon Musk, Steve Jobs, Thomas Edison) who drives...
by KarynZ | Nov 18, 2020 | Thought Leadership
Ideas, not money, is the real currency in business. But the big challenge is knowing what ideas to develop into new products and services and when. “Daring ideas are like chessmen moved forward: They may be beaten, but they may start a winning game.”...
