Future Proofing

Future Proofing

Future Proof YOur Digital Product –  UX Research + Strategic Foresight As a product manager, director of product, even CEO, you may be thinking that getting through today, this week, maybe this month is enough. Why should you think about future-proofing? Because...
Align Your Digital Product Strategy

Align Your Digital Product Strategy

“Strategy” is a loaded word. It is also often not articulated when it comes to digital products. On top of that, because we access digital products through websites, we often confuse a digital marketing strategy with a digital product strategy. While both...