by KarynZ | Oct 22, 2023 | NextGEN UX
Episode 1, 2 mins
Imagine trying to ride your bike with your eyes closed. Crazy, right? But are you steering your product strategy that way? Are you stuck in a need-for-velocity-feature-factory rut? Is your roadmap merely a reaction to what customers and stakeholders say they want?
In this short (2 min) video, I suggest that Strategic UX research is your escape from that rut. It will also propel your UX and product teams from transactional to strategic.
by KarynZ | Oct 20, 2023 | NextGEN UX
Episode 0, 10 mins
Karyn Zuidinga, a pioneer in the field of UX research, welcomes you to NextGenUX. In this episode, she delves into the transformative power of strategic UX research and how it can be your ticket to achieving groundbreaking innovation.
by KarynZ | Oct 16, 2023 | TEST Page
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by KarynZ | Jul 2, 2023 | Thought Leadership
You are the product manager’s product manager. You are smart and effective and crush problems daily. You hit your numbers. You get shit done! But now leadership adds to the pressure, “we need an innovation that is going to make our customers [investors,...
by KarynZ | Dec 21, 2020 | Process
Test before you launch You never get a second chance to make a great first impression. Before your product goes out in the world, you need to be sure there are no usability issues, that things work as you expect them to. Usability testing is a great way to do that....
