User Research

User Research

Build Empathy to Avoid the Product Death Cycle See if this is familiar to you: You have a hot idea for a new, pivot or redesigned or app You design and build it You launch it and it’s not nearly as successful as you thought it would be You are not alone....
Future Proofing

Future Proofing

Future Proof YOur Digital Product –  UX Research + Strategic Foresight As a product manager, director of product, even CEO, you may be thinking that getting through today, this week, maybe this month is enough. Why should you think about future-proofing? Because...