Services

Fractional Design & Innovation Leadership

Advantages

What is Fractional Design & Innovation Leadership?

When you struggle with the vicious cycle of continuously tweaking the software to address customer complaints and never getting any traction, you need to shift your thinking and try something new: A Fractional Design and Innovation Leader. You get a very senior, highly experienced resource who will:

  1. Find and tell you how to fix the usability and user experience issues
  2. Develop customer journey maps so that you have the depth of understanding you need to make data-informed decisions
  3. Ensure that your product strategy aligns with customer values

Three Advantages of Fractional Design & Innovation Leadership

 

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Cost Efficiency

Hiring a Fractional Design & Innovation Leader allows businesses to access high-level expertise without the financial commitment of a full-time leader.

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Flexibility and Scalability

 Fractional Design & Innovation Leaders provide flexibility in terms of time commitment and scope of work.

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Specialized Expertise

Fractional Design & Innovation Leaders bring a wealth of experience and specialized knowledge from working with multiple organizations across various industries.

Key Components of Fractional Design and Innovation Leadership

Strategic UX Research

  • Conduct comprehensive user research to inform design and product decisions.
  • Identify user needs, pain points, and opportunities for innovation.
  • Develop user personas, journey maps, and actionable insights.

 

UX Design TEAM Support

  • Provide design support for ongoing and new projects.
  • Collaborate with your team to empower them to engage with the product development process fully
  • Ensure consistency and usability across all digital touchpoints

Product Innovation

  • Work with the team to identify key insights coming out of strategic UX research and facilitate workshops and brainstorming sessions to identify innovation opportunities
  • Support the development of new product concepts and features.
  • Evaluate and prioritize innovation opportunities based on user insights.

Product Roadmap Development

  • Working with product leadership and managers, develop a product roadmap that supports product-led growth
  • As needed, support stakeholder alignment with the proposed roadmap
  • Develop research plans that align with the product roadmap

UX Team Mentorship

  • UX research and design skills development
  • UX leadership skills development
  • UX hiring support and strategy