What’s NEXT: Killer Digital Strategies, An Online Salon

What’s NEXT: An Online Salon for Digital Product Designers

What’s the What's NEXT Salon?

What’s Next: An Online Salon for Digital Product Designers is a regular gathering of UX, Service Design, Product Management and User Research folk where we’ll explore topics and concepts important to those of us who design, make and manage digital products and services.

The aim of the Salon is to:

Who can participate in the Salon?

The Salon is open to UX practitioners, including UX and UI designers and strategists, user researchers, content strategists, service designers, and product designers. We also welcome Product Managers and Product Owners. We welcome both the people who are new to this, students and those of us who are more experienced. We can all learn from each other.

When and where do we meet?

We gather online on the last Friday of the month at noon Pacific (3:00 Eastern) for a discussion with some of the world’s leading thinkers in design thinking, UX, user research, digital design, content strategy, service design, and product management.

Each session will explore a pre-defined topic. We also offer time to attendees to ask questions and share their experiences and engage community responses. Each session will last about an hour. We will provide a link to the recorded discussion about a week after the session.

Cost

$15/meeting – 1/3 of proceeds to go to a local charity. Sign up below.

Topics, Guests & Sessions

Is ideation the key to unlocking the potential of design thinking?

Dan Buchner

Sign up here.

Friday, May 1, 2019, 12:00 Pacific (3:00 pm Eastern)

 

We are all now very familiar with the five phases of Design Thinking: Empathy, Problem Definition, Ideation, Prototype, and Testing. And while we put effort into  Empathy, Problem Definition, Protytptying, and Testing, we too often only pay lip service to the Ideation phase. All too often we move from Problem Definition to Prototyping too quickly and with only one real idea to test.

 

In this session, we’ll explore the power of robust ideation Dan Buchner, a Design Thinking expert, and how it is the key to unlocking the potential of design thinking and your product or service development cycle.

 

When: Friday, May 1st, 12:00 Pacific/3:00 Eastern (1 hour)

 

Where: Registered attendees will be sent a Zoom link and password prior to the session. Sign up here. (Cost is $15)

 

For this session, 1/3 of the proceeds will go to COVID RELIEF TOGETHER (a collaboration between the Union Gospel Mission and the Salvation Army.)

 

About Dan Buchner

Dan is a Master Design Thinker, Innovator, and Learning Guide.  Dan is a certified facilitator with the LUMA Institute and much of his work there is in training UX and CX folk in their design thinking method. He’s led design thinking processes in such diverse spaces as Netflix, Design Continuum, and in the Leadership Development Program at the Banff Centre. For Dan, Design Thinking is a core human-centered design approach to solution making. 

Dan’s Website.

Putting Strategy Back Into Content Strategy

Tara Shioya

Sign up here

Friday, June 5th, 2019, 12:00 Pacific (3:00 pm Eastern)

 

The importance of your digital content, from the words on your website to the calls to action to the particular phrases you use in the UI, has never been higher. But hitting that target is not simply a matter of a tidy IA, you need to think strategically about your content and how it all fits together.

 

In this session, we’ll explore what thinking strategically about your content looks like with Tara Shioya.

 

When: Friday, June 5th, 12:00 Pacific/3:00 Eastern (1 hour)

 

Where: Registered attendees will be sent a Zoom link and password prior to the session. Sign up here. (Cost is $15)

 

For this session, 1/3 of proceeds will go to The Greater Vancouver Food Bank.

 

About Tara Shioya

Tara is a content strategy consultant with more than 20 years of experience helping clients create “content with purpose” – content designed to meet specific target audience wants and needs and also, support organizational goals. Past engagements include workshops and projects for TELUS, Novartis, Georgetown University, Four Seasons Hotels and Resorts, Genentech, and Cisco Systems.

Tara’s website.