Manage changes before
changes manages you
Know what your customers
want now and in the future,
before they start asking for it
Digital product design
that that is useful,
useable and compelling
First, we assess your workplace for negative turbulence. What does that mean? Ask yourself, are you experiencing any of these at work?
Above all, embrace change
Change? It’s inevitable. But instead of trying to control it, you can create a positive environment where colleagues, executives and teams embrace change. The goal is a culture where new ideas feed the creative potential of your team; where innovation drives growth.
We generate ‘positive turbulence’ by:
Because of our depth of experience and as creators and innovators, our network includes some of the most original, cutting-edge and progressive leaders in North America. We look forward to generating positive turbulence for your team!
You might think you have all the data you need. You’ve got customer feedback, focus group input and analytics data to drive your product roadmap. Fair enough, you’re not alone. But in terms of improving, pivoting or disrupting, it’s a little like throwing a dart with a blindfold on: maybe you hit the target—or maybe you don’t.
That’s because you have a lot of personal perspectives and no observation. Opinion is notoriously unreliable in predicting what your customers will actually do and what they actually want. For that, you need behavioral data based on observations—not viewpoints.
Maybe you’re conducting usability, benchmarking or other user research aimed at improving your current product. That’s all good.
But did you know that you’re probably leaving money on the table in terms of the innovation value you can get out of these studies?
In one-and-done studies, you get a lot of insights about what’s happening now, but few insights about what might occur later—and too few in one study to be certain. However, if you start to track those longer-term insights over a number of research activities—a program of design research—you can build a solid predictive framework.
An environment open to innovation and great insights will only go so far if you can’t translate that into solid, actionable design recommendations.
At NextWAVE we come from a deep background in UX strategy and design. We know how to convert your creative inputs, the insights out of design research, and your business needs into effective product recommendations.
Our work will scale to fit your needs: from high-level guidance to detailed deliverables, we will take your vision and make it a reality.