Our Approach: 3-Step Catalyst Process


Generate Positive

Manage changes before
changes manages you

  • •Define a clear innovation strategy that is aligned with the corporate roadmap
  • •Innovation that is supported by stakeholders and customers alike


Generate Positive

Know what your customers
want now and in the future,
before they start asking for it

  • •Optimize your current product(s) or service(s) right now
  • •Predict the future


Generate Positive

Digital product design
that that is useful,
useable and compelling

  • •Outstanding products that your customers will love
  • •A design system that will grow with you

Catalyst Process

1. Creating Positive Turbulence

First, we assess your workplace for negative turbulence. What does that mean? Ask yourself, are you experiencing any of these at work?

  • Reactive decision-making
  • Strong internal resistance to change
  • Customers averse to change
  • Unrealistic deadlines… all the time
  • Opposition to outside ideas
  • Lack of trust between teams
  • Fear of failure
  • If so, these are signs that you are dealing with negative turbulence. They are also clear indications that your workplace is stifling, rather than nurturing, innovation—and its key driver—creativity.

Above all, embrace change

Change? It’s inevitable. But instead of trying to control it, you can create a positive environment where colleagues, executives and teams embrace change. The goal is a culture where new ideas feed the creative potential of your team; where innovation drives growth.

We generate ‘positive turbulence’ by:

  • Hosting a custom Positive-Turbulence Speaker Series to guide and energize your team.
  • Leading hands-on creativity-building sessions to uncover barriers and unleash inspiration.
  • Designing workshops to align senior leadership around a shared innovation strategy.


  • Identify untapped opportunities in emerging technologies and other verticals.
  • Unlock the creative potential of your team.
  • Align leadership on a single, effective innovation strategy.

Because of our depth of experience and as creators and innovators, our network includes some of the most original, cutting-edge and progressive leaders in North America. We look forward to generating positive turbulence for your team!

2. Discover Pivotal Insights

Opinion vs observation

You might think you have all the data you need. You’ve got customer feedback, focus group input and analytics data to drive your product roadmap. Fair enough, you’re not alone. But in terms of improving, pivoting or disrupting, it’s a little like throwing a dart with a blindfold on: maybe you hit the target—or maybe you don’t.

That’s because you have a lot of personal perspectives and no observation. Opinion is notoriously unreliable in predicting what your customers will actually do and what they actually want. For that, you need behavioral data based on observations—not viewpoints.

One-off user research

Maybe you’re conducting usability, benchmarking or other user research aimed at improving your current product. That’s all good.

But did you know that you’re probably leaving money on the table in terms of the innovation value you can get out of these studies?

In one-and-done studies, you get a lot of insights about what’s happening now, but few insights about what might occur later—and too few in one study to be certain. However, if you start to track those longer-term insights over a number of research activities—a program of design research—you can build a solid predictive framework.

How do we find those pivotal insights?
  • We’ll take the data you have and identify the gaps you need to close so that you can identify innovation opportunities
  • Once we know where the gaps are we’ll design a program of design research that will both help you improve your current product(s) but also uncover those hidden insights to the next big thing
  • We’ll give it all back to you in a way that makes sense for you and your team.

3. Expert User Experience

Translating insights into design that delivers

An environment open to innovation and great insights will only go so far if you can’t translate that into solid, actionable design recommendations.

At NextWAVE we come from a deep background in UX strategy and design. We know how to convert your creative inputs, the insights out of design research, and your business needs into effective product recommendations.

Our work will scale to fit your needs: from high-level guidance to detailed deliverables, we will take your vision and make it a reality.

Ready to catch the next wave?

Get in touch today. We’ll set up a no-strings-attached conversation.

Let’s talk.