Our Approach: Right-Sized Service to Meet Your Digital Product or Service Needs


Micro Consulting

1, 2 or 3-hour sessions with a digital experience expert

  • > Book online, Meet online
  • > Fixed, low price
  • > Optional follow-up presentation

> >

Gap Analysis

Identify and score the gaps in your online delivery

  • >> Delivered entirely online
  • >> Fixed price, rapid turnaround
  • >> Gain insghts into new opportunities

> > >

Solution Design

Expert digital product or service design & development

  • >>> Outstanding digital products and services
  • >>> Solutions that fit your organization

Micro Consulting

> 1, 2 or 3-hour online sessions with a digital product or service expert

Micro consulting is delivered entirely online. We offer 1, 2 or 3-hour sessions with a digital product and service expert, Karyn Zuidinga. She’s known for her ability to ask great questions, quickly get to the heart of the matter, filter out the signal from the noise, and create effective, unique, innovative and differentiated digital strategies.

These sessions provide the quick hit you need from an experienced, reliable, professional.

Micro consulting is right for you if:

    • You know your online delivery is not where it should be but you aren’t sure where to start.
    • There are too many ideas and you need an external perspective.
    • You have a vision, strategic priority, or initiative but need to talk it through with someone before you write a business case or RFP.
    • You have that big idea but before you get too far into it, need an expert to kick the tires with you.
    • You need to stimulate your team’s creative thinking to solve a big problem.
    • You need help charting the course, figuring out your next step.

How it works
You can choose to schedule a 1, 2 or 3-hour online meeting. The cost is $250 per hour with discounts depending on the size of your business and for not-for-profits and social ventures.

Free 15-minute get-to-know-you meeting
Not sure you’re ready to jump into booking a micro-consultation? We also offer a free 15-minute get-to-know-you meeting.

Optional follow-up presentation of recommendations
You can choose to have a follow-up presentation of insights and recommendations. It’s one-hour and online. You can decide that upfront or following the meeting. The cost of the follow-up presentation is $500.

Satisfaction guaranteed!

We’ll only send you an invoice for the session after you’ve let us know that you are satisfied with it.

Click ‘Let’s talk’ at the bottom of this page to book your micro consulting session now!

Gap Analysis

> > Identify the gaps and new opportunities in your digital product or service delivery

We offer a Gap Analysis service that provides a holistic view of any given digital product or service experience. Using our in-house tool, a base set of over 150 digital product or service heuristics, across 7 dimensions, we identify gaps in delivery and provide a score so that you not only know where the gaps are but the relative size of the gaps. This provides a focus on where to begin closing them.

Along with gap identification and scoring, we offer actionable recommendations that will close the gaps and identify key opportunities for growth.

We also offer the ability to provide comparative and competitive analysis using the same scoring system.

Online Delivery, Independent Analysis

We know you’re busy and don’t have time for long discovery meetings. We can get started with minimal input from you. We will complete our analysis independently and then deliver our results in a 1-hour online presentation.

To get going we need to know:

  • what we’re looking at – digital product or service, website, app, cloud service etc.
  • have access to it
  • a few thoughts about your priorities, what you think is working and not working now, and where you’d like to see it go from here

Need more info? Check out our case study here.

Fixed price, rapid turnaround

We offer our gap analysis at a fixed price and turnaround:

  • Small site, app or service – 2 to 50 screens, up to 5 workflows, up to 5 main features – $5000, 1 week turn around
  • Medium site, app or service – 50 to 250 screens, up to 10 workflows, up to 10 main features – $10,000, 2 week turn around
  • Large site, app or service – +250 screens, +10 workflows, +10 main features – $15,000, 3 week turn around
  • For each comparison or competitor, add $2500 and 3 days to the turnaround

Set up a free 15-minute, no-pressure call here to figure out your gap analysis needs.

Solution Design

> > > Expert digital product or service design & development

We know that whatever solution we come up with it has to both fit your organization now and scale to fit your needs into the future.

That’s why we are not just UX or digital design consultants. We leverage our experience in UX, design thinking and innovation to deliver solutions that are right-sized for your organization now and as you grow.

Ready to talk Solution Design? Set up a free 15-minute, no-pressure call here.

Check out our case studies on how we did that for:

Ready to book an online Micro Consulting session?

Book an online session now. If you are not happy with the session, we won’t charge you.

Let’s talk.