Innovation Catalyst

Igniting Solutions through User Research and Creative Problem Solving


NextWAVE’s Innovation Catalyst Program is a dynamic and immersive program with three transformative parts.

The first part, Explore the Periphery: Navigating User-Driven Innovation, involves deep-diving into the minds and experiences of users to uncover valuable insights and unmet needs through generative research.

The second part, InnovateX: Unleash Your Creative Genius, is a series of stimulating creative problem-solving workshops where diverse perspectives collide and innovative ideas flourish.

The program culminates in Strategy Navigator: Mapping Pathways to Success, an implementation planning phase that merges strategic thinking with practical execution, guiding participants toward tangible solutions that resonate with their target audience.

Throughout the program, participants are empowered to revolutionize their approach to problem-solving, unlocking the transformative power of user-research-led exploration, unleashing their creative potential, and bridging the gap between vision and reality.

Get ready to unleash the power of user-centric innovation and propel your organization to new heights with NextWAVE.

Explore the Periphery: Navigating User-Driven Innovation

NextWAVE invites you to venture beyond the conventional and dive deep into the periphery, where the true gems of innovation reside. Through generative user research methods, you’ll navigate unexplored territories, shedding light on untapped insights and unveiling hidden needs.

By immersing yourself in the periphery, you’ll unlock the transformative power of user-research led exploration, revolutionizing your approach to innovation and propelling your organization towards unparalleled success.

What is generative research?

Generative user research is a strategic approach in product development that aims to gain deep insights into users’ needs, preferences, and behaviours. Understanding these aspects enables organizations to create innovative and successful products. This research method gathers qualitative data through interviews, observations, and focus groups to generate valuable user insights. These insights are the foundation for designing user-centric products, enhancing user experiences, and driving business growth. Generative user research empowers organizations and senior executives by comprehensively understanding their target audience, enabling informed decision-making, and fostering a customer-centric culture. It helps executives align their strategic vision with the needs and desires of their customers, ensuring the development of products that truly resonate with users and contribute to the company’s long-term success.

At NextWAVE, we have a deep toolkit of generative research methods and how they might be best mixed and matched for the best results. While we can’t promise the moon, we can be sure we will discover essential insights through these methods.

We also understand the importance of telling the right story for the right audience so that you and your team can engage with them and unleash your creative intelligence.

What do you mean by explore the periphery?

We all have heard, and many have been told to think outside the box. And yet, if you look at where ideas for new features or feature improvements come from, they are all typically generated from customer feedback, senior leaders, or product development internally in response to some problem. The explored space tends to be known problems, resulting in incremental innovation. And that is fine if you are not looking for thought-leading, radical, or breakthrough innovations.
To find the kind of innovation opportunity that results in a breakthrough, you must step outside the known problems and into the bigger, more ambiguous problem space. You need to explore the periphery.
Of course, any exploration needs an experienced guide. At NextWAVE, we know the methods we can use to explore the periphery and how to go far enough to find those game-changing insights but not so far as you get lost.

What is User/Customer or Experience Journey Mapping

User experience journey mapping is a strategic tool used in product development to visualize and understand customers’ end-to-end experience when interacting with a product or service. It provides valuable insights into user behaviour, pain points, and opportunities for improvement. By mapping out the user journey, organizations gain a holistic view of the customer experience and can make informed decisions to enhance product offerings. This process allows executives to identify key touchpoints and moments of truth, align internal teams, prioritize investments, and ultimately create a seamless and delightful user experience that drives customer satisfaction, loyalty, and business growth.
At NextWAVE, we have the tools and experience to quickly and effectively develop useful and insight-rich journey maps based on user research.

InnovateX: Unleash Your Creative Genius

Ignite the spark of innovation for your team through NextWAVE’s “InnovateX: Unleash Your Creative Genius” workshops. Step into an environment where boundaries blur, and possibilities abound as diverse perspectives collide and synergize. Fuel your imagination and unlock your creative potential as innovative ideas flourish in this vibrant space.

With expert facilitation guiding the process, you’ll tap into your hidden reserves of ingenuity, break through mental barriers, and embark on a transformation journey. InnovateX empowers you to push the boundaries of conventional thinking, inspiring fresh solutions that will shape your future. Prepare to unleash your creative genius.

What is creative problem-solving?

Creative problem-solving is a strategic approach that leverages innovative thinking to overcome challenges and drive product development. It involves a collaborative and iterative process that encourages teams to think outside the box and explore new possibilities. By fostering a culture of creativity and providing a structured framework, organizations can empower their teams to identify and address complex problems in unique ways. This approach entails thoroughly understanding customer needs by conducting user research and employing divergent thinking to generate a large number and a wide range of ideas. These ideas are then evaluated, refined, and tested through prototypes and user feedback, allowing continuous improvement and adaptation. By embracing creative problem-solving, organizations can foster a culture of innovation that enables their organizations to stay ahead of the competition, deliver exceptional products, and meet evolving market demands.

What kind of prototypes and feedback does this work involve?

The prototypes we develop as outputs from creative-problem solving workshops can include concept models, low-fidelity wireframes or service workflows. Where in-house designers are a part of the project team, prototypes may become quite refined.

Feedback methods may include usability testing, structured critique sessions, survey instruments, or contextual interviews.  

At NextWAVE we work with you and your team to employ a combination of prototypes and feedback mechanisms, to ensure that we are solving the right problem the right way.

Strategy Navigator: Mapping Pathways to Success

Navigate your organization towards resounding success with NextWAVE’s “Strategy Navigator: Mapping Pathways to Success.” In the implementation planning phase, strategic thinking merges seamlessly with practical execution, charting a course that leads to tangible solutions resonating with your target audience. This part of the process empowers you to bridge the gap between vision and reality.

Here we’ll navigate complex challenges, identify key milestones, and develop a comprehensive roadmap. As you steer your organization towards its goals, Strategy Navigator becomes your compass, guiding you through the intricacies of implementation and positioning you for success

Does NextWAVE do the implementation?

We are not an implementation team and our clients usually know way more about their systems and needs in terms of implementation than we do. 

We do, however, help you move from great ideas to making them a reality by working with you and your team to map out the steps you need to take. 

What is backcasting?

Backcasting is a practical approach for organizations to plan implementation strategies by envisioning a desired future state and working backward to identify the steps needed to achieve that vision. Unlike traditional forecasting, which predicts future outcomes based on past data, backcasting starts with a future goal and then determines the actions required to reach that goal.
At NextWAVE, we use a backcasting technique where we first define a clear and compelling vision and objectives of the desired future state. Once we have the vision and objectives established, we will work through a mapping process to identify the necessary conditions, milestones, and actions that need to be taken to make that future state a reality.
Backcasting provides a structured approach to implementation planning, allowing us to break down complex goals into manageable steps and prioritize your implementation efforts. Using backcasting, we can anticipate challenges, seize opportunities, and make informed decisions to support a smooth transition from ideas to reality.