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Future Proofing

Future Proofing

Future Proof YOur Digital Product -  UX Research + Strategic ForesightAs a product manager, director of product, even CEO, you may be thinking that getting through today, this week, maybe this month is enough. Why should you think about future-proofing? Because it's...

Align Your Digital Product Strategy

Align Your Digital Product Strategy

"Strategy" is a loaded word. It is also often not articulated when it comes to digital products. On top of that, because we access digital products through websites, we often confuse a digital marketing strategy with a digital product strategy. While both have to do...

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