All Articles
Prototype or Usability Testing
Test before you launch You never get a second chance to make a great first impression. Before your product goes out in the world, you need to be sure there are no usability issues, that things work as you expect them to. Usability testing is a great way to do that....
Visual Design (a.k.a. Look & Feel)
Great Visual Design Can Shift Your App's Experience From Ho-Hum to Oh-Wow. The visual design is the last layer of the design work. It is the part that brings the structure and interaction design to life. It is the most expressive part of the design process. It is the...
Interaction Design (Wireframes)
Wireframes are the meat of the design sandwichWhen most people think about an app's design, they think about colours, fonts and images. And truly, that is part of the design. But only part. Let's call it the top slice of bread. The bottom slice of bread is the...
System Mapping
Create a System Map to get where you're goingBack when the internet was young and more about content than functionality, we talked about Information Architecture and created site maps. Site maps diagrams showing all the pages on a site. They are still used today but...
Seven tactics to supercharge your idea generation
You can see the negative turbulence on the horizon. You know you need to do something, but right now, you and your team can't seem to generate anything fresh or useful. You are in a brainstorming rut, and the pressure is mounting. Faced with this pressure, I've seen...
User research is a significant opportunity for differentiation
Talking to product managers about doing “design research” is a little like lecturing your kid about doing homework: eyes glaze over, focus shifts, the body language closes up. But it’s conversation product managers need to engage in, according to the 2018 State of...
Positive Turbulence, a Mindful 3rd Way to Growth & Innovation
In my journey through the world of digital product design and technology, I've seen that there are three ways innovation happens: The Hero Way - This is an amazingly charismatic and visionary leader (think Elon Musk, Steve Jobs, Thomas Edison) who drives and drives...
3 Hard Questions to Ask Before You Start Building That App
Ideas, not money, is the real currency in business. But the big challenge is knowing what ideas to develop into new products and services and when. "Daring ideas are like chessmen moved forward: They may be beaten, but they may start a winning game." – Johann Wolfgang...
User Research
Build Empathy to Avoid the Product Death CycleSee if this is familiar to you: You have a hot idea for a new, pivot or redesigned or app You design and build it You launch it and it's not nearly as successful as you thought it would be You are not alone. We've seen...
book a free 30 minute virtual coffee!
Most days between 8 - 10 am and 4 - 6 pm Pacific time are blocked off for virtual coffees. Pick a date and time that works for you and schedule a call. If you prefer a different time, reach out through our contact us form and we'll find a time that's more convenient for you.