About NextWAVE Innovation

About NextWAVE Innovation

Hi, I’m Karyn Zuidinga. I am over two decades of experience in the digital space spearheading innovation and user-experience projects for a wide range of organizations, from Fortune 500 organizations to start-ups. I am passionate about finding a right-sized, amazing solution to any given problem—and for tirelessly striving for excellence—is what sets me apart. I draw on my capacity for deep human connection and open communication to ensure everyone is aligned on a common set of values. This is the secret to my success.

NextWAVE Innovation engages with organizations of all shapes and sizes who have questions about digital products or services. I offer guidance, situational analysis, or full-service design and development as your need arises. Fundamentally, I am here to support you in maximizing your potential in the delivery of your digital products or services.

I am also connected to a wide range of digital experts in everything from business and service integration and operations to content and business strategy. If I don’t have the expertise you need in the digital channel, I can find you someone who does.


Rob Attwell, Co-Founder Careteam - Past Client

Karyn’s superpower is a deep understanding of digital strategy – insight, knowledge and experience in what works and delivering a powerful, differentiated digital strategy. Careteam’s strategy is based on the distilled insights she provided. Her strength is digital at the strategic level. She delivers effective, unique, innovative and differentiated digital strategies that are based on your goals.

Adrien Whittemore, Facility Director & Senior Project Manager at Fieldwork Seattle, Inc. - Former Supplier

Karyn tends to see the bigger picture and further down the road than most, especially at the onset. She’s such a patient mentor, who meets people where they’re currently at and leads the way well. She excels at helping people dream bigger, and helping them see how to execute the path to the dream while minimizing ambiguity, and becoming effective and efficient while continuing on an innovative path.

Bronwyn Larsen, User Researcher at Clio - Former Colleague

I find Karyn is quite adept at instantly filtering the silence from the noise. She can reach into a messy pile of fragments and understand which pieces fit together, why they fit together, why it matters, and what to do with it. Actually, I’d say her superpower is more on the end-stages of connecting the dots and is a keen differentiator for her. While others can uncover patterns, she knows what to do with them to make an impactful change. I appreciated her ability to confirm my intuition and help me trust my gut by balancing the rigour of a more tactical approach with the foresight of strategy. My confidence has grown immensely having Karyn as a manager and mentor.

Chris Hall, VP Product Management at T-Mobile - Former Client

Karyn assists in the journey in asking the right questions to get to the best place on a product or project which is an outstanding quality that few can do well. Karyn is an excellent collaborator who helps provide inputs back to make a product better and project without superimposing her idea of the perfect, but rather helping to shape the final product or project or journey to find a collective right state. This is why I have enjoyed working with her throughout the years.

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